Ioan Carpus is Managing Director at Six Paths Consulting, a strategy boutique based in Brussels. Ioan’s focus is innovation, helping companies achieve profitable growth by supporting their innovation initiatives and by strengthening their organizational capabilities. Recent projects include clients such as Keygene, Goodrich, AstraZeneca, GSK and Heineken.



Red One: a blue ocean in the cinematographic camera industry

In 2005, Jim Jannard (founder of Oakley) set up a company called RED Digital Cinema, with the specific aim of creating a ultra-high definition digital camera which would be as good as the 35 mm film cameras. This very successful strategic move that changed the 100 year-old cinematographic cameras industry is analyzed here through the logic of Blue Ocean Strategy - a theory grounded in the concept of value innovation.