Jack Hipple is Principal in Innovation-TRIZ, Inc., a consulting company specializing in unique approaches to TRIZ training, the application of TRIZ to non-technical and organizational problems, and the integration of TRIZ with other innovation and creativity tools.

How to use TRIZ to bring clarity to the ‘fuzzy front end’ of innovation

Instead of conducting wide-ranging brainstorming sessions so generate hundreds of ideas in search of the one "big one," author Jack Hipple recommends a TRIZ-based approach that focuses instead on clear problem definition and looking at past patterns of invention for potential solutions.