TRIZ

Challenged by Innovation? Someone May Have Already Solved Your Problem

In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ. It became known as "the theory of inventive problem-solving" and was based on a simple premise: across different disciplines and applications, the same challenges occur again and again. Unfortunately, people keep solving nearly identical problems from scratch. The main lesson from TRIZ is this: if you understand how your innovation challenge is similar to someone else’s, you can reapply solutions that already exist, instead of reinventing the wheel time and again.

Stop the Reckless Brainstorming and Focus your Creativity!

In their desperation to be innovative, companies often brainstorm themselves into idea overload, generating ideas that ultimately are failures. But what if companies could focus those brainstorming efforts and develop an efficient, targeted process for creativity? InnovationManagement asked Tony Ulwick to share his thoughts on how to leverage the creativity and get a better outcome.