Jason Brown is President, Ipsos Vantis and Ipsos I&S North America. A specialist in the field of market research, has has a very keen eye for “diamonds in the rough” and how to commercialize them – the ideas that might not look like champions at first, but have that potential.

Every Day Innovation: Where Have you Experienced it?

Innovation can comes from every corner of every day life: the last great novel you read; the cereal package that was easy to open; the microwave dinner that didn't suck; the next use of air and balls from Dyson; the machine that made your coffee; the noteworthy car rental experience in Indianapolis. What recent experiences inspired you?