JEF VANDENBERGHE
Jef Vandenberghe has been working in innovation consulting for over 10 years. He witnessed innovation success and failure. Intrigued by the human side of innovation he founded INNDUCE.me – the first tool helping you to compose successful teams & to develop a strategy that boosts your innovation success.
“Eureka!’, Archimedes famously howled, while running butt naked through the streets of Syracuse. Soaking in his bath tub, the bearded Greek inventor had just discovered a new method of determining an object’s volume. Funnily enough, this well-known story captures two myths about innovation. One: it’s the work of a sole – and usually slightly eccentric – inventor. Two: chance has a part to play. For businesses, the reality is vastly different. Indeed, turning ideas into revenue requires quite a bit more than just ideation and luck.
From manufacturing to accounting: in every sector, organizations sooner or later declare themselves ‘innovative players’. Sad but true: as a mantra for businesses far and wide, ‘innovation’ too often becomes a catchphrase devoid of meaning. So let’s break it down and get back to the nitty-gritty: what is innovation exactly, and why should you care about the word’s core meaning?
