JOHN SWEENEY
John Sweeney is the co-author of The Innovative Mindset and the co-owner and executive producer of the Brave New Workshop, America’s longest-running satirical comedy theatre. He uses his 20+ years of improvisational performance, speaking and training to influence human behavior and to create simple but groundbreaking tools that have ignited cultures of innovative behavior within such companies as Microsoft, PWC, General Mills and UnitedHealth Group.
Effective communication is at the heart of innovation: harnessing insights from customers, partners and co-workers, sharing ideas, building upon points of view, advocating and gaining support for one’s innovations all require razor sharp communication. Interestingly enough, communicating effectively is a two-way street. The sender and receiver of information are both responsible for landing it appropriately, and both sides need to actively participate. Two simple, but powerful behaviors that can help increase the efficiency of communication are listening and declaring.
