Mark Turrell

MARK TURRELL

Mark Turrell is a co-founder and CEO of Imaginatik, a leading supplier and thought leader in the enterprise idea management market.

How to connect corporate objectives and investment in innovation

Innovation may be the watchword of the executive team, but desire does not necessarily lead to the right level of real, sustained commitment. Now, a recent study by Imaginatik Research, building on previous work on the financial impact of innovation, has uncovered a simple, compelling connection between corporate objectives, and the generation and management of ideas and business opportunities.