Stefan Stremersch is a world renowned professor specialized in innovation diffusion, marketing of science, & commercialization of new technologies. His academic research has appeared in leading scholarly journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. He has received many awards for his teaching and research, both in the US and Europe.
Website: www.mti2.eu
Prof. dr. Stefan Stremersch had an epiphany while running his personal record time in the Berlin Marathon. Running is innovation. Running needs innovation, for example when it comes to new solutions for improving endurance running equipment. In this article he talks about big brands such as Nike and Asics and why are they are (un)successful. But innovation also needs running: running teaches you characteristics that are needed to make innovation into a success. Read prof. dr. Stefan Stremersch his view on this below.
