Prof. dr. Stefan Stremersch had an epiphany while running his personal record time in the Berlin Marathon. Running is innovation. Running needs innovation, for example when it comes to new solutions for improving endurance running equipment. In this article he talks about big brands such as Nike and Asics and why are they are (un)successful. But innovation also needs running: running teaches you characteristics that are needed to make innovation into a success. Read prof. dr. Stefan Stremersch his view on this below.