Stephen Shapiro


During his 15-year tenure with the international consulting firm Accenture, Stephen Shapiro established and led a 20,000 person innovation practice. In 2001 he left Accenture to write his first book, 24/7 Innovation, which has been featured in Newsweek, Investor’s Business Daily, Entrepreneur Magazine, and the New York Times. He is also the author of Goal-Free Living and The Little Book of BIG Innovation Ideas. For more information go to

Why Statistics Kill Innovation

Which will help your business to be more successful: statistics or probability? Underwriters at insurance companies use statistics to assess future risks. This is based on years of collected data. Probability is what card counters in Vegas use to increase their odds of success. This is based on real-time, real-life experience. If you want to play it safe, use statistics. If you want to win big, use probability.