STEVE BONADIO
Steve Bonadio, senior director at InnoCentive, has more than 15 years of experience in communicating the value of complex technologies and processes and has led a number of global marketing initiatives, focusing on product strategy, core messaging, market research and sales enablement.
Challenge Driven Innovation enables companies to tap into diverse perspectives and talent to solve problems faster, more cost-effectively and with less risk, ultimately resulting in accelerated innovation outcomes and improved business performance. In this article Steve Bonadio introduces the concept of “Challenges” and their role in the emerging innovation management framework called Challenge Driven Innovation (CDI).
