ZOE BEST
Zoe Best is a Director at River Research who has been in the industry for almost 10 years. Zoe inspires brands to develop consumer-driven innovation across the globe. She has worked on some of the biggest brand names – including Nokia, Tropicana, Quaker and BelVita – to help them generate innovation platforms and new product ideas that are globally relevant and locally nuanced. Last but not least, she is passionate about understanding the consumer context and translating this into an strategic innovation pipeline.