Creative communication is critical to success today, urges Sam Horn

Creative communication is critical to making your product or service stand out in the minds of your customers. Sam Horn explains how in this fascinating interview.

The Six Thinking Hats of Creative Communication

Edward De Bono’s Six Hats method is a powerful and creative approach for communication. If you design your communication efforts - such as speeches, meetings, dialogs, posters and ads - according to this model, you will increase your odds of getting your message through in an original yet clear and effective way.