Three principles to navigate the blurring lines of retail, content, and new product development to simultaneously solve for consumer and commercial needs.
As innovative brands acknowledge that content is the currency they trade for consumer attention, the big question is how best to leverage this content. To date out-of-home media to shelf talkers have relied on consumers spending a certain degree of time and effort ‘grabbing’ their content. Near Field Communication (NFC) marketing is about to change that as it introduces a disruptive new way of grabbing and sharing content, with a simple tap of technology.
Creative communication is critical to making your product or service stand out in the minds of your customers. Sam Horn explains how in this fascinating interview.