The Benefits of Pursuing Collaborative Innovation with Your Customer Advisory Board

Many organizations have committed to developing deeper intimacy with their most important clients by establishing customer advisory boards. The most compelling, worthwhile forms of engagement within this structure occur when board members and stakeholders from the sponsoring organization explore possibilities for helping one another realize their respective visions. In other words, they collaborate and innovate on what a shared future might offer. In this article community architect Doug Collins makes the case for supplementing the board meetings with a virtual community focused on collaborative innovation to improve the continuity of the dialogue and formation of the ideas that arise.