Enter the White Space – A Business Interpretation of Scott and Amundsen’s Race to the South Pole

The analyses and stories told about Amundsen and Scott’s fascinating and epic race to the South Pole are numerous. In this article I will try to make sense of the race in relation to the lessons derived in view of companies entering the white space[1] or aspiring to succeed with disruptive innovations. The lessons begin from using the holistic innovation management framework the Innovation Radar (IR) published in MIT Sloan Management Review in 2006[2].