Are Your Innovation Efforts Working Against Your Business?
The ability to develop breakthrough products and services has become the holy grail of innovation. However, many companies struggle to develop breakthroughs even though they may be very innovative in other ways. Could it be that a different organizational barrier exists that is specific to breakthrough innovation? Examining the purpose of innovation relative to the purpose of your business may provide the answer, suggests Ellen Di Resta, Founder of Synaptics Group, Inc.