research methods

Campaign teams cover a lot of ground as they work with the sponsor of a collaborative innovation challenge. In this article, innovation architect Doug Collins makes the case that campaign teams should focus their energies on helping the sponsor develop the critical question that serves as the basis for convening the community. Forming the powerful question—the question that accurately reflects the sponsor’s intent and that resonates with the community—yields the greatest return on time spent in developing the campaign, relative to its ultimate success.