innovation campaign

The Part of the Innovation Process that Everyone Forgets

One of the biggest challenges to innovation is the middle part of the process - where most of the work is happening behind the scenes. As your innovation campaign progresses, you must continue to instill excitement across all team members, and find ways to reengage them as advocates. In this case study, we’ll examine how Dick’s Sporting Goods engaged their employees in product development and effectively encouraged them to participate in their innovation community.

Clear the Mystery Around Innovation Crowdsourcing: Learn from the Pros

So you’re thinking of tapping your employees or customers for ideas. You’ve read some exciting crowdsourcing case studies and it seems like a no brainer. Or you’ve used a consultant but now want to go it alone? What could possibly go wrong? If you’re like a lot of first timers, you’ll get the software all set up, announce the challenge, and sit back with great expectations!

Thinking of Creating an Innovation Centre of Excellence? Think again.

Organizations create centers of excellence to distill and disseminate best practices on any number of topics. Using this approach to support collaborative innovation has certain drawbacks, however. In this article Doug Collins identifies the drawbacks and explores an alternative way to support collaborative innovation which respects the tenets of the practice by adopting principles from the Montessori Method.

How to Increase Engagement in Enterprise Innovation and Develop a Sustainable Program

Maintaining and building high-quality engagement over time should be the focus of all innovation managers as they strive to develop sustainable enterprise programs. This article shares key activities you can undertake in order to boost engagement with your program.

Finding Your D. Money: the Three C’s of Critical Question, Community & Commitment

We prize our time. People who practice collaborative innovation know they cannot monopolize the waking hours of their sponsors and communities. In this article innovation architect Doug Collins explores the three C’s of critical question, community, and commitment. Practitioners raise the odds that everyone involved in collaborative innovation will view their time as well spent when they help sponsors address the three C's in authentic ways.

Opening the Practice of Collaborative Innovation to the End User

Engaging end users in co-creation deepens the bonds between the organization and them. The activity can deliver economic value to all parties involved. In this article innovation architect Doug Collins highlights the critical questions that campaign teams will want to address when they pursue externally focused collaboration.

Sourcing Crowds for Out of the Box Ideas

People who practice collaborative innovation at times seek out of the box ideas for a given challenge. In this article, innovation architect Doug Collins applies work from Nobel Laureate Daniel Kahneman by way of offering insights on selecting crowds that can achieve novelty.

Framing the Critical Question: Insights from Survey Research

Campaign teams cover a lot of ground as they work with the sponsor of a collaborative innovation challenge. In this article, innovation architect Doug Collins makes the case that campaign teams should focus their energies on helping the sponsor develop the critical question that serves as the basis for convening the community. Forming the powerful question—the question that accurately reflects the sponsor’s intent and that resonates with the community—yields the greatest return on time spent in developing the campaign, relative to its ultimate success.