user research

Innovators Look for Problems

A brand new innovation often requires changing a person’s behavior or habits, which can be a nearly impossible task! So why not approach innovation by looking at existing problems? Gijs van Wulfen looks at 10 practical problems and innovative new products or services solving them.

Taking Both Users and Organizations Seriously: The Development and Organization of Participatory Innovation

Participatory innovation is still a new experience to many practitioners. How do you make sure you are actually listening to users? And how do you organize your company internally to properly involve external stakeholders. Participatory innovation is the new discipline of involving users of products and services, and understanding what they are really saying, even if some of those signals are not what you want to hear or see.