By: Gijs van Wulfen
In every organization you have anti-innovators. They are stuck in their habits; are ignorant the world is changing fast and think that they have nothing to fear. Actually, they are quite human. We all love our habits. Gijs van Wulfen explains how to get them motivated.
There are often quite a few anti-innovators. Everybody knows this extravert guy or woman who is anti-everything. They have “the biggest mouth” at the lunch table in the company restaurant. Their influence on the company’s culture is often quite substantial. Don’t underestimate their impact. The herd goes as fast as the slowest animals. If the anti-innovators lean back nothing moves. So how do you get them up and running. That’s the question.
You can try to convince them. Unfortunately that often fails because they are experts in coming up with idea killers like: “We are too small for that… There is no budget… We need to do more research… We don’t have time… It’s too risky… That’s for the future. Everything is OK now.”
You can try to do it without them. But that won’t work either. You need an awful lot of colleagues and bosses to share your vision before a big change can truly take place. You need R&D engineers, production managers, IT staff, financial controllers, marketers, service people and salesmen to develop the product, produce it, get it on the market and service it. You can’t do it without them: you can’t innovate alone.
The way to get anti-innovators up and running is to respect them, to understand them, to connect with them and to let them experience change is necessary. They will only change their attitude if they get new insights themselves. So, you have to give them a chance to discover what’s happening out there. Invite them to join your innovation team and take them out on an expedition to discover how markets, customers, competitors and technology are changing.
If they, as the slowest animals of the herd, find out there’s a group of hungry lions following the herd they stop leaning backwards. They start running too as necessity is the mother of invention. They will spread the urgency to innovate among their colleagues. And that’s good news because If the slowest animals start running, your organization’s innovation power really gets up to speed.
By Gijs van Wulfen
About the author
Gijs van Wulfen (The Netherlands, 1960) is the founder of the FORTH innovation method. FORTH is an effective and structured method for ideating innovative products and services. The method is published in his inspiring and practical book Creating Innovative Products and Services’ (Gower, 2011).
He helps organisations to kick start innovation by facilitating the FORTH innovation method and advising companies on their innovation strategy, process and organisation. His clients are international companies in industry and services, as well as non-profit organisations in government and health. Gijs also trains facilitators in his method. His dream is to make FORTH the most used method for the front end of innovation around the world.
Gijs is a both presenter and chairman at several (international) innovation conferences, like the ISPIM Conferences and the European Conference on Creativity and Innovation. He is also founder of the yearly Dutch Innovation Conference on creating new products: ‘Nieuwe Producten Bedenken’.
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