The Most Common Tech Innovation Campaigns

By: Rob Hoehn

The pace of technology is often what sets the pace of overall innovation progress. Design thinking and innovation thought leaders have called innovation the sweet spot between desirability, feasibility, and viability.

Desirability being the needs of the market and what your public or customers want. Viability looks at new ideas through the lens of long term capabilities – looking at market trends, business models, and more. And then feasibility is often about the limits of your current capabilities, which is why innovation is often empowered or constrained by new technology. If the new technology has not yet emerged, you won’t be able to implement your idea.

So what are the most common campaigns that are being run by tech innovators? Here are some of the ones that we’re seeing in our customer set.

Product Improvements

A famous Harvard Business Review stated that leading innovators spend about 70% of their time on incremental innovation. Most of the time, those innovations are product or process improvements for your core existing offering. Tech innovators are no exception to this trend – often spending a great deal of time prioritizing their next round of releases and looking for new ideas that align to that sweet spot of desirability, feasibility and viability.

New Tech Scouting

New technology is constantly emerging: from academics, researchers, public sector challenges, competitors, and beyond. Your crowd of customers or employees is a great place to listen to what they’ve been most impressed by. From there you can start seeing how that technology might apply to you.

Security

Security continues to be one of the top concerns that keeps our CEOs up at night. That’s because this type of technology innovation can keep us safe or leave us vulnerable. Security teams will not only track new malicious attacks in innovation campaigns, but ask for solutions. Some people are surprised by this, but most often those solution ideas look very different once applied and the initial ideas are just the starting point.

Big Data Use Cases

Finally, more and more tech companies have vast amounts of data no matter what type of product they offer. We’ve seen numerous innovators look for new ways to re-purpose that data for profit or for good. These campaigns are sometimes run inside an organization, but sometimes this digital data is offered to the entire public.

To learn more about how technology and innovation work together, download our infographic on the subject.

By Rob Hoehn