product management

Musings of an Apprentice: Business Thinking Meets Design Thinking to Create a Design-led company

Abstract: A perspective of a redesigned, reformed and transformed business design professional. The author shares her journey, experience, progress, and point of view on today's often discussed "design thinking or building a design-led innovation culture."

Rebuild Personas According to Your Next Product Innovation

Using personas in your design thinking framework is important, but are the results satisfying and clear? In this article, Product Innovation Manager Alex Igor Sanghikian discusses the Adjacent Possibilities framework for product management. By exclusively focusing on your persona’s one main need and trying hard to fulfill that need with your product, you can build the next feature with a more focused vision.

How is Crowdsourcing Uniquely Beneficial to Technologists

Innovation proves vital for companies across industries, but carries key importance in the technology field. Mainstream perception of the tech industry conjures illustrations of cutting edge, never-before-seen products poised to disrupt and revolutionize daily lives.

Navigating the Make versus Buy Decision: A Crowd Sourced Check List

Product managers facing the make versus buy decision for their organization have a lot to consider. Biases abound. In this article, the innovation architect Doug Collins shares what was on the minds of senior product management leaders on this topic when they convened, recently. Their top 10 factors follow below.

Silence the Voice of the Customer

Innovation is successful when it targets customers’ needs, but how sure can we be that this is something we can predict effectively? In this article Tony Ulwick argues that the traditional voice of the customer methodology is the wrong tool to determine customer needs. Tony presents an alternative methodology that makes it possible to determine all the needs of a given customer group.

Social Media Reinforce the Competitive and Innovative Abilities

Last week, the Dutch Financial Times reported that the Netherlands moved up to the seventh place in the yearly competitiveness index by the World Economic Forum (WEF). To close the gap with the top five, social innovation needs to be tackled. Not only raising R&D budgets, but also better innovation management and work smarter.