Rob Hoehn is the co-founder and CEO of IdeaScale: the largest open innovation software platform in the world. Hoehn launched crowdsourcing software as part of the open government initiative and IdeaScale’s robust portfolio now includes many other industry notables, such as EA Sports, NBC, NASA, Xerox and many others. Prior to IdeaScale, Hoehn was Vice President of Client Services at Survey Analytics.
7 Essential Ingredients of a Crowdsourced Innovation Campaign
Many companies are introducing Innovation as a Service, which means an internal group acts as a consultancy that can solve problems for business owners. These innovation teams bring a number of skills to the table, including research, communications, project management, networking, and much more. Many have also adopted a “proudly found elsewhere” solution approach, which uses crowdsourcing to ask the entire workforce---or even beyond the walls of the organization---for solutions to existing problems.
