Rob Hoehn is the co-founder and CEO of IdeaScale: the largest open innovation software platform in the world. Hoehn launched crowdsourcing software as part of the open government initiative and IdeaScale’s robust portfolio now includes many other industry notables, such as EA Sports, NBC, NASA, Xerox and many others. Prior to IdeaScale, Hoehn was Vice President of Client Services at Survey Analytics.

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What Innovation Looks Like at an Energy Company

When you’re turning on your fan or firing up your laptop to get some work done, you probably don’t spend much time thinking about where that power comes from. But all of that thinking comes to the forefront of your mind when there are massive disruptions to that system.

The Three Challenges of Crowdsourced Innovation

You have a problem to solve, and we have the crowd. IdeaScale has recently acquired Betterific, a crowdsourcing platform that engages a community of 18,000+ creative problem solvers, design thinkers, and ideators to help you come up with your next big idea. Learn more about how you can tap into this innovative community.

2020-07-10T14:50:22-07:00May 11th, 2020|Categories: Collaborative Innovation, Open Innovation|Tags: , |

The Essential Skills to Teach Intrapreneurs

At JR Simplot, a new cross-functional innovation initiative recently formed looking for ideas that would help optimize company efficiency, improve training programs, and more. And when they built this team, they realized that a big part of launching an innovation initiative was education. Learn more in this podcast.

Ideation in Times of Crisis

If you’re thinking about launching a crowdsourcing campaign to respond to some of these challenges brought about by COVID-19, now is a good time. We are all learning so much right now and so quickly. And everyone wants to help, so let them.

How to Find the Idea at the Right Time

One of the things that was surprising to us at IdeaScale was that many of our customers came to us looking for idea management software not because they didn’t have enough good ideas, but because they simply needed a place for those ideas to live. How could that be the main reason?

How NASA Leads Intrapreneurial Innovation

Not everyone knows that NASA has embedded crowdsourcing into their strategy and capabilities. But in fact, back in 2011 (after they ran a highly successful crowdsourcing pilot) NASA established the Center of Excellence for Collaborative Innovation (CoECI).

What Innovation Funnel Should I Use?

After a decade working in innovation, I think many of us are sick and tired of seeing a funnel on another slide at an innovation conference. Lots of ideas at the top, just a few implemented ideas at the bottom… we get the idea.

Innovation Differentiators: Information and Implementation

What separates the great innovators from the industry laggards? What empowers long-standing hierarchical organizations like LEGO to make big, creative bets that pay off (like the LEGO Movie) while other once-great brands like Tower Records, Pan Am, or Pets.com have all gone away?

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