By: Ryan Ayers
Business owners can boost the visibility of their digital assets by taking advantage of a few helpful practices.
Technology is transforming the way that entrepreneurs do business. However, one thing remains constant – businesses must get the word out about their offering if they want to survive.
Evolving technology changes the way that businesses reach consumers, but the basic premise of brand building remains the same. You must do whatever it takes to get the attention of customers.
By staying on top of trends in web design, you can create digital assets that drive conversions. The following are a few of the latest ideas for boosting your site and brand.
Build Your Brand Around Social Responsibility
Today, 85% of S&P 500 companies publish corporate responsibility reports. Corporate responsibility is an integral part of the ongoing operations of the world’s top firms.
You can learn a lesson from these leaders of industry by looking beyond your business model to boost profits. Today, generating sustainable profit is just as important as making an immediate return.
By connecting with your consumers through causes that they care about, you can do good for the community and your business.
Use CSS to Develop a Great UX
You shouldn’t rely on your developer for simple website tweaks. By learning HTML and CSS skills, you can make basic changes to your website.
If you desire, you can take your development skills to another level by mastering advanced lessons such as responsive design framework and mobile optimization. Even if you don’t use these skills, you can make informed decisions about your business website with your new knowledge.
Online learning resources make it possible for you to learn new development skills quickly and conveniently. For example, you can take Udemy courses to learn advanced programming skills at your own pace. Alternatively, you can join web forums such as SitePoint or the Mozilla Developers Network to connect with peers and stay on top of the latest trends in web development.
Leverage Captivating Content and Copy
Effective communication is essential for success in business. This sentiment applies even more so when you’re trying to convince consumers to take a desired action.
Your site should contain well-crafted content that consumers read in its entirety. Ideally, you want to post content that your ideal customers choose to consume frequently and consistently.
Creating this kind of audience engagement is an ongoing challenge for marketers. It helps to think of content development as having a two-way conversation with your ideal consumer. As a business owner, it’s essential that you create content that creates a following and encourages readers to interact with your brand.
Position Yourself as an Expert
Today, it’s not enough to curate breaking industry news for your website visitors. Instead, offer expert insight into those trends. The idea is to make your website the go-to destination when your customers need information that will help them make sense of emerging issues.
Also, you should give your readers inside hints about future developments. By giving readers a taste of what may come, you can serve as an information beacon in today’s complex business environment.
Maximize Your Digital Assets
It takes hard work to develop quality content. Accordingly, you should extract as much value as possible from every digital asset.
For example, if you’ve composed long articles, you can break them into smaller pieces and repurpose them as article shorts. Conversely, if you have a series of short articles or blog posts, you can merge them to create an e-book, white paper or long-form blog post.
By finding different ways to repackage and repurpose existing digital assets, you can help your audience in different ways. By learning how to use your expertise to solve consumer problems from varying perspectives, you can create a win-win scenario for both you and your clients or customers.
Keeping Your Eye on the Prize
There’s a lot involved in building and boosting your brand. It’s important not to get caught up in a single aspect of promoting your business.
By providing your customers with relevant, up-to-date information and helping them solve their most pressing problems, you can aid your audience in overcoming the challenges that they face every day. Overall, you want to provide your customers with solutions for their pain points and present those solutions in the best package possible.
Depending on your customers’ needs, you can present resources in a way that builds your site and brand in many ways. Whatever path you choose, remember that the goal is to become the fountain of information that your customers turn to when they need advice.
By addressing customer needs, positioning yourself as an expert in taking advantage of the latest technology best practices – you can connect with your ideal consumer in remarkable ways. With the right mix of promotions and problem-solving, you will learn how to boost your brand image for years to come.
About the author
Ryan Ayers has consulted a number of companies within multiple industries including information technology and big data. After earning his MBA in 2010, Ayers also began working with start-up companies and aspiring entrepreneurs, with a keen focus on data collection and analysis.