user experience

It’s All About Interaction!

The central role of Interaction Design when creating delightful customer experiences

Organisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.

How Big Radical is Reclaiming Design

Nobody doubts that design can be powerful. But while words and phrases like ‘design thinking,’ ‘agile’ and ‘lean’ may be officially welcome in the boardrooms of Deloitte, Accenture, PWc, McKinsey and similar firms, I believe that the full potential of design has been neglected and these terms misappropriated.

7 Steps to Platform Transformation – Part I

Too many notes, Mozart was once told. Too many ideas, we might say today. The culture of innovation is awash with idea generation and its sidekick, fail-fast fail cheap innovation. Worse, we need a culture of transformation not just innovation. Accenture recently reported that 81% of executives they interviewed see platforms as central to their strategy over the next three years.

Artificial Intelligence is an important Component of Digital Transformation

We are all part of a giant transformation, “digital world is eating up physical world” – enterprise, individual, activity, relationship, emotion, etc., almost every entity around us is getting through some degree of digitization. Michael Wei, Director of Samsung AI research center in the US, discusses the current developments, activities and challenges in artificial intelligence and its part in the digital transformation agenda.

The New Normal: From Product to Platforms and Processes

Platforms and processes, rather than products, will become the focus of new business creation as we move forward. The main characteristic of a handful of new trends in business – Collaborative consumption, Sharing, the Maker movement and the Circular economy – is that the value creation is less about adding some new feature to a product. Instead, the appeal of these models is that they can deliver more value for less by involving a number of stakeholders, including the users, in co-creating solutions.

Coca Cola Is Accelerating Its Social Maturity

Coca Cola is taking its Social Media efforts one step further. The brand is going to hire an agency that will mine Social Media data to understand what customers are saying about the brand and looking for. It’s an attempt to consistently understand the Social Web and benefit from it for the different brands, supply chains and so on.

2019-04-29T17:02:20-07:00September 2nd, 2011|Categories: News|Tags: , , , , , |

How to Create Compelling Brand Experiences

Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.