Articles2025-10-23T00:26:06-07:00
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Why Experiential Marketing Is A Must In 2020

October 29th, 2019|

Consumers are no longer excited by traditional commercials, including display ads, banner ads, and native ads. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more. The problem is worsening.

Innovation Via the Customer Journey

October 25th, 2019|

Innovation is usually spoken of in relation to products, research, and development. However, every aspect of your business can be innovated. In fact, one of the most important – and often overlooked – is customer service. Innovative customer service helps you build loyalty, encourages repeat business, and can also bring in new buyers as they observe how you care for your consumers.

How Idea Management can Help Advance Workplace Neurodiversity

October 24th, 2019|

Awareness of neurodiversity has certainly increased over the past few years and workplaces are gradually becoming more accommodating and accepting of neurodiverse employees. But after years of neglect and of neurodiverse candidates being overlooked for roles for which they are inherently suited, there is still a lot of progress that needs to be made.

Running = Innovation (Learning from Personal Record in Berlin Marathon)

October 23rd, 2019|

Prof. dr. Stefan Stremersch had an epiphany while running his personal record time in the Berlin Marathon. Running is innovation. Running needs innovation, for example when it comes to new solutions for improving endurance running equipment. In this article he talks about big brands such as Nike and Asics and why are they are (un)successful. But innovation also needs running: running teaches you characteristics that are needed to make innovation into a success. Read prof. dr. Stefan Stremersch his view on this below.

A Climate and Ecological Crisis Demands Humanity Centred Design

October 22nd, 2019|

Human-Centred Design has served us well as an innovation strategy over the last decades, making things better for people and more profitable for business. Today there is growing and widespread concern about the impacts of all this innovation on a third ‘P’ – the Planet. To innovate for a sustainable future we must transform our model from Human-Centred to Humanity-Centred Design.

Five Takeaways from Our Innovation Conversation with Clorox

October 21st, 2019|

IdeaScale hosts a monthly podcast with innovation leaders, intrapreneurs, and other game changers out there. This past month our interviewee was Dr. Navin Kunde who currently leads the Open Innovation group at The Clorox Company, a US-based consumer goods company in the Fortune 500.

Five Innovation Workshop Questions

October 7th, 2019|

There are a lot of best practices that we recommend to our customers: start with the end in mind, adopt criteria to drive ideation, use at least seven channels to communicate with your end user, respond to ideas with positive feedback and questions. But there’s another piece of simple advice that we give to all of our customers when they’re preparing an innovation challenge: seed your community with a few ideas before you launch.

Can Web Scraping Help Your Business?

September 30th, 2019|

Web scraping, sometimes also called data scraping or just plain scraping, is the technological art of mining other company's information in order to collect data. Business owners can also use it to gather information from social media sites and online publications.

How Data is Changing the Internet of Things

September 30th, 2019|

More than half of the world's data has been created in the past two years. As digital connection and creation - the Internet of Things - becomes ever more prevalent, we have to consider how data can better be interpreted, personalized, and improved. In this podcast, we explore IoT, and how it can impact your business.

Why Coworking Is A Solution For Increased Productivity

September 27th, 2019|

Coworking is the newest trend in both freelance and mainstream working. It is a form of office setting that allows people to work together within a common space, but not necessarily on the same project. The workers are primarily independent of each other, but they can always consult, inspire, and motivate each other when the need arises. But does this have any positive impact on productivity?

Smart Business Uses for Your Smartphone

September 25th, 2019|

For small business owners, every day is a mission to sell products without surpassing the budget. Unfortunately, the expenses can add up. From obtaining vendors to shipping out the product and paying your employees, there is an expense at nearly every corner. However, what if there was a way to save money and streamline your processes right from the palm of your hand?