Alex Barclay is the Strategy and Innovation Director at rapid product development studio, Big Radical. He finds joy in creating meaningful experiences for human beings. Alex has previously worked at Accenture, Havas and OgilvyOne.

How Big Radical is Reclaiming Design

Nobody doubts that design can be powerful. But while words and phrases like ‘design thinking,’ ‘agile’ and ‘lean’ may be officially welcome in the boardrooms of Deloitte, Accenture, PWc, McKinsey and similar firms, I believe that the full potential of design has been neglected and these terms misappropriated.