António Rocha, With more than 20 years of experience in information systems, is currently CTO at CONTINUE TO GROW and Ambidata®. His also professor at Instituto Superior de Engenharia do Porto. With interests in the areas of innovation, software architectures and databases, was responsible for dozens of development projects and software implementation.

Market Intelligence Oriented Culture: a Key Driver for Innovation

It is always a great achievement when we can affirm that something has been done according to one strategic plan, goal or thought. Sound strategic planning capabilities depend on industry/sector specific understanding and full perception of the external competitive environment. In the sixth and last of a series of articles focused on Innovation Culture, the focus is on a process called Market Intelligence (MI). This process can be affirmed as a cyclic, continuous organizational process that deals with dispersed data, information and knowledge in a competitive sector, to produce knowledge to be applied by companies in their strategic marketing planning.