Cesar Malacon writes and consults in strategy and innovation development. Having lived in North America, The UK, South-East-Asia and Central Asia, he is a principal consultant for the consulting firm Applica Partners, working with corporations and governments. He holds an MBA from The University of Warwick, U.K. An elected member of the council of the Strategic Management Forum, currently advocating innovation through the new business philosophy “Bright Path Innovation”. He researches, practices, writes and teaches business. Life is better with music. And dogs.