Chris Townsend

CHRIS TOWNSEND

Chris Townsend is Senior Director of Marketing at Imaginatik, an innovation management consultancy and software provider in Boston. He is a former researcher at Forrester who pioneered the firm’s coverage of the idea management and innovation markets.

How Much Does Ideas Management Really Contribute to Innovation?

The crowdsourcing of ideas was the radical new approach to innovation a few short years ago and technology platforms to support idea generation and ideas management have been growing in popularity. There are, however, question marks over what they actually contribute to innovation.