Donald A. Marchand

DONALD A. MARCHAND

Donald MarchandDonald A. Marchand is Professor of Strategy and Information Management at the International Institute for Management Development (IMD) in Lausanne, Switzerland. His special interests include managing information and knowledge to drive superior business performance, internet strategy for established companies; demand/supply chain management and the strategic use and deployment of information systems and technology in companies operating in local, regional and global markets.
Dr. Marchand is also Founder, Chairman and President of enterpriseIQ®, the first global business analytics company offering proven metrics that link superior performance to how effectively a company manages and uses knowledge, information, people and technology.

Managing Information, People and IT to Improve Business Performance

How can companies acquire greater maturity in the use of information? Ground-breaking research reveals some answers. Following an ambitious program of “field” research – involving more than 1200 managers in more than 100 companies across 26 economic sectors and 40 countries – we at IMD have scientifically demonstrated a causal link between a company’s performance and its maturity with regard to its “information orientation” (IO)