Mark Johnson

MARK JOHNSON

Mark Johnson is chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India, which he cofounded with Harvard Business School professor Clayton M. Christensen.  He is the author of the award-winning book Seizing the White Space: Business Model Innovation for Growth and Renewal.

Identifying and Exploiting New Markets in Growing Economies

The importance of new markets to growth can’t be overstated. But emerged, emerging and frontier markets are not just about growth. They are a perfect opportunity to extend our innovation capabilities. IM takes a look at the lessons of India as a product frontier.