Maureen Carlson

MAUREEN CARLSON

Maureen Carlson has more than 20 years of technology marketing and research experience working with companies to identify emerging markets, understand market needs, and introduce new products to market. She is the author of six benchmark studies sponsored by Planview on the topics of resource management, capacity planning, product portfolio management and innovation. Maureen is a partner at Appleseed Partners and the chief researcher on the 2014 State of Resource Management and Capacity Planning Benchmark study.

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Overcommitting and Underutilizing Resources is Risky Business

Bringing innovative products, methods, and ideas to market requires companies to apply resources to their most promising concepts and that can be expensive, requiring lots of talent, if they want to be fast and first to market. The problem is that most companies overcommit their limited resources by approving more ideas than they execute. They do it because they lack a clear view into their resource capacity.

The Results Are In: Product Leaders Report a Need for Speed and a Roadmap to Sustainable Innovation

Findings from the Fourth Product Portfolio Management Benchmark Survey

Imagine sailing in the World Cup race without a strategic plan or a map. It is a sport where speed is of the essence, decisions (and perhaps more importantly the timing of those decisions) are paramount, and team talents must be optimized at any moment. With competitors abound displaying their impressive spinnakers and advanced technology--only the risk takers advance. The will to win is apparent, yet without a strategy and a map, a team would drift into execution mode and lose the race.
2019-10-15T15:16:28-07:00November 18th, 2013|Categories: Blog Archive|Tags: , , , , |