Design Thinking: The Rumors of its Death are Greatly Exaggerated
Recently, Bruce Nussbaum declared "design thinking is dead." Tim Ogilvie, CEO of innovation strategy consultancy and co-author of a new book on design thinking, disagrees.
Recently, Bruce Nussbaum declared "design thinking is dead." Tim Ogilvie, CEO of innovation strategy consultancy and co-author of a new book on design thinking, disagrees.