Data can be a powerful enabler for innovation, but when used incorrectly, it can be a paralyzing force. It's a critical component in measuring and understanding the need for innovation—if you cannot measure something, you cannot improve it. Whether you collect data based on historical perspectives or through experiments, it can bring the insights needed for truly great innovations.
The whiplash journey of Mattel’s beloved kids’ toy range perfectly sums up the fundamentals and key challenges of managing continuous, successful corporate innovation.
Web scraping, sometimes also called data scraping or just plain scraping, is the technological art of mining other company's information in order to collect data. Business owners can also use it to gather information from social media sites and online publications.