influencers

Pre-suasion: How to Influence With Integrity

Professor Robert Cialdini has spent his entire career researching the science of influence. This has earned him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. On this week’s episode, Robert discusses how to enlist the support of your senior managers prior to making an important presentation, how companies can boost their sales productivity by up to 60%, and what we can learn from Warren Buffett on communication.

40 Design and Innovation Leaders in Social

Design Thinking Leaders discover innovative ideas by working through challenging, and often chaotic, situations where disruptive opportunities are typically hidden. These creativity-minded professionals embrace the consumer’s perspective and balance that with the brand’s needs and aspirations. The result? Simple, yet radical solutions that seem so obvious in hindsight.

Achieving Competitive Advantage by Observing First Movers

‘Early adopters’, ‘trendsetters’, ‘opinion leaders’, ‘first movers’ - are the labels describing those who are ahead of the mainstream, who are keen to try out new things. But do these terms describe the same attributes – or are there subtle differences? If so, what is the difference and how can companies proactively incorporate using these groups and their insight into their innovation management process.