Market Orientation Supports Innovativeness Over Time

We know that clusters of co-located firms play an important role in supporting innovation and wealth creation. Spatial proximity can allow firms to take advantage of scale and positive externalities such as access to skilled labour, specialized subcontractors and rapid flows of information. Shared history, trust, and common understanding of phenomena may also enhance cluster members’ ability to interpret, and learn from, each other’s strategies. Yet location in regional clusters in and of itself does not guarantee success.