Leveraging Alien Thinking: Exclusive Interview with Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade

For the past decade, Cyril BouquetJean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.

When you Need Breakthrough Ideas, Consider Anti-conventional Thinking

When you need to develop ideas, don't just focus on generating a large quantity of them. The originality of them is even more important. That's when you should consider Jeffrey Baumgartner's anti-conventional thinking technique.