In many organizations, work is pretty consistent and predictable: go into the office, perform your tasks, and go home. Many people spend years doing their jobs without much advancement or ongoing career development.
In times of global turbulence the role of innovation is more important than ever. InnovationManagement spoke to global strategist John Caslione who, together with marketing guru Philip Kotler, recently published their new book CHAOTICS: The Business of Managing and Marketing in The Age of Turbulence.
There has been a shift from the emphasis on what people called the “information value chain” to “knowledge value chain” for quite some time. The environments are shrewd and unpredictable in this world of growing competition and rapid technological progress. The information value chain just served as a database of “best practices” whereas “knowledge value chain” emphasizes on the active sense making of human beings handling business.
