You have doubtless visited a hotel or restaurant or other service business where a small box invited you to offer suggestions on "how can we better serve you?" Very likely, you never bothered to make a suggestion because, like most people, you sincerely doubted anything would happen to your suggestion. Indeed, I often wondered if such boxes were ever emptied and suggestions read! In other words, you probably didn't make the effort to offer a suggestion because there seemed to be no purpose to doing so.
Sarah Vandenberg2020-08-06T17:28:13-07:00March 10th, 2009|Categories: Collaborative Innovation, Idea Management, Open Innovation|Tags: Crowdsourcing, customer service, enterprise innovation, focus, idea implementation, idea management, Ideation, innovation value, purpose, purpose-driven innovation, transparency|