A few years ago, big data was a brand new frontier for businesses, and few could afford to leverage the technology on a large scale. Today, it’s much more accessible for companies of all sizes, and the field of big data has begun to mature.
Social media marketing has become increasingly popular over the past few years. No wonder this is so when approximately 2.5 billion people use social networks on a daily basis. Facebook is still the most popular social media platform, despite its recent Cambridge Analytica Scandal, with more than 1.45 billion unique daily visitors.
The central role of Interaction Design when creating delightful customer experiencesOrganisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.
The technology world is changing at a very fast pace and new trends keep on emerging every day. The latest product that has received a warm reception and excited many business managers is Artificial Intelligence. Everybody is fascinating about AI because it promises to be an effective way of performing routine tasks and can be applied to the various sectors of the economy.
In the world of small businesses, there are only three golden rules you need to keep in mind:
In today’s business world the quality of your website can either make or break your company. It is one of the main means of communication with your customers and potential business partners. In addition, you can represent your brand, company values, and products. But simply creating an ordinary website is never enough, it requires constant work and upgrades so as to follow the ever-changing tech demands, along with the growing needs of new users.
Making your company operate more efficiently can improve your bottom line, while also making it easier to run and to manage. Fortunately, there are a lot of simple things you can do to boost efficiency. It's a good idea to frequently take a critical look at your processes to analyze how they can be made more efficient. Then, you can take advantage of new techniques and technologies that will easily and conveniently boost your efficiency.
Strengthening Your Intra- and Inter-Department Partnership – The Welcome Side Effect of Design Thinking
Imagine a world where customer service, procurement, marketing, finance, operations, human resources, and sales can truly help each other and work together, instead of stepping on each others’ toes and pointing fingers. A world where all parts of the organizations work together with a shared sense of purpose, no matter how different their cultures, processes, and systems, have been in the past.
Customer service is an essence of modern business. It surpassed prices and products as the most important brand differentiator a long time ago. According to the recent survey, almost 100% of global consumers claim that customer service is crucial in their choice of the brand. That’s why you need to stay up to date and learn about the key customer service trends in this article.
To understand the impact of IoT on customer service you first need to know what it is. Briefly defined, IoT is a system of interrelated devices, digital machines, and objects that have unique identifiers. All these entities also have data transfer capabilities over networks without the need for human/human or human/computer interaction. In this article, we'll explore how you can redefine and improve customer relationships through IoT.
When you’re thinking about innovation in the field of travel and transportation, more horsepower, hydraulics, and fuel efficiency might come to mind. But with the pace of change increasing rapidly, it’s difficult to imagine how government organizations and private companies will be able to absorb some of the most exponential and impactful changes that are sure to come in the next decade.
Innovation management has become one of the most critical factors contributing to sustained business growth. Co-creation is an extremely powerful driver of innovation provided that you manage the process and harness social technology. In this article Catherine Constantinides takes a closer look at the different tools you need to consider to be successful.