David Stocks worked on brand development and innovation strategy at Added Value. Previously in Industrial Design, David worked in-house and freelance, designing products from toys to medical equipment, housewares, TVs and even baby bottles. He now works as Strategic Planner at Possible Worldwide.

How Design Thinking Can Enrich Business and Marketing Innovation

Design empowered innovation combines the best of right and left brain thinking. It has the capacity to deliver better ideas, with more relevance, realized earlier. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By embracing chaos and play in brainstorms, creative teams can explore further. By iterating and early prototyping, ideas become real and develop more rapidly.