Enno Scholz holds an MSc in Computer Science from the Technical University of Berlin and a PhD in Software Engineering from Freie Universität Berlin, where he was a fellow in the nationally funded doctorate program “Communication-Based Systems”. After four years with Daimler Research in Berlin, Enno took the opportunity to found a spin-off, HYPE Softwaretechnik GmbH, in 2001. Today, HYPE is one of the leading providers of idea management software, with more than 140 installations worldwide, and supports global leaders like BASF, Bosch, General Electric, Nokia-Siemens, Procter & Gamble, and Roche, as well as many medium-sized companies, in managing the early stages of the innovation process.



How to Communicate the Value of Idea Management

The success of an organization's idea management program is at the mercy of its supporters - the employees. The innovation team and top management must effectively communicate their goals to employees so they understand what's expected of them and feel confident that their ideas will be taken seriously. Enno Scholz walks us through this communication process.