advertising

Top 5 Innovative Trends in Event Management

Whether you operate as a small-scale startup and visit conferences and seminars personally or are looking for ways to innovate within your own event management process, implementing new and interesting trends into the pipeline can prove highly beneficial.

Traditional Marketing Tactics Needed for Digital Success

If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.

Why Your Online Marketing Needs an Offline Boost

We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.

2019-10-15T15:29:36-07:00May 21st, 2019|Categories: Strategies|Tags: , , , , , |

Expert Marketing Tips for the Small Business Owner

Marketing a small business may seem to be a daunting, expensive task. But it doesn’t have to be so. These expert marketing tips specifically for small business owners offer proven strategies you can apply immediately to start reaching out to your customers.

2019-10-15T15:28:17-07:00January 4th, 2019|Categories: Strategies|Tags: , , , , , , , , , |

How Can Personalization Improve Your Business Impact?

If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.

Direct to Consumer Disrupting Established Markets

In 2010, the Gillette brand, which is owned by Proctor and Gamble, held 70% of the U.S. market for razors. It boasted continuous innovation in product design, and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%. It has suffered at the hands of two start-up companies, which went direct to consumer (DTC). They are Harry’s and Dollar Shave Club.

2019-10-15T15:27:24-07:00March 19th, 2018|Categories: Organization & Culture|Tags: , , , , |

How to Communicate the Value of Idea Management

The success of an organization's idea management program is at the mercy of its supporters - the employees. The innovation team and top management must effectively communicate their goals to employees so they understand what's expected of them and feel confident that their ideas will be taken seriously. Enno Scholz walks us through this communication process.