The Key to Winning in the Attention Economy
The circumstances of 2020 have seen businesses push to increased virtual communication and online offerings. How do you compete in this new attention economy, especially with so much noise?
Top 5 Innovative Trends in Event Management
Whether you operate as a small-scale startup and visit conferences and seminars personally or are looking for ways to innovate within your own event management process, implementing new and interesting trends into the pipeline can prove highly beneficial.
Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year
With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next.
Traditional Marketing Tactics Needed for Digital Success
If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.
How Technology is Changing the Promotional Landscape
Technology continues to evolve at a steady pace. It's no secret that modern technology has, in many ways, shaped how businesses and companies promote themselves, as well as their products or services to their target audience.
Why Your Online Marketing Needs an Offline Boost
We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.
Image Recognition: Top Current and Future Uses
Image recognition is going to be used on a large scale across sectors, changing the way we classify and search for visual information.
Expert Marketing Tips for the Small Business Owner
Marketing a small business may seem to be a daunting, expensive task. But it doesn’t have to be so. These expert marketing tips specifically for small business owners offer proven strategies you can apply immediately to start reaching out to your customers.
How Can Personalization Improve Your Business Impact?
If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.
Direct to Consumer Disrupting Established Markets
In 2010, the Gillette brand, which is owned by Proctor and Gamble, held 70% of the U.S. market for razors. It boasted continuous innovation in product design, and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%. It has suffered at the hands of two start-up companies, which went direct to consumer (DTC). They are Harry’s and Dollar Shave Club.
How to Communicate the Value of Idea Management
The success of an organization's idea management program is at the mercy of its supporters - the employees. The innovation team and top management must effectively communicate their goals to employees so they understand what's expected of them and feel confident that their ideas will be taken seriously. Enno Scholz walks us through this communication process.
Consumer-Created Ads: A Core Business Process
The growing popularity of consumer-created ads has created a market for co-creation intermediaries. Gaurav Bhalla takes a closer look...