Geordie Adams

GEORDIE ADAMS

Geordie Adams has been on the front lines of innovation for over 20 years, most recently through his founding of PubliVate, a leading partner in providing successful collaboration and innovation management solutions to organizations. If not working with public and private sector clients, Geordie can be found thinking (Canada), sharing (@publivate), and creating (www.publivate.com) around better ways in which people can work together.

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To get Innovation…Try Stimulation

There is a saying, “horses for courses”. It means that certain character types (horses or people - or others) perform in different ways depending upon the circumstances. This holds true in collaborative engagements, whether they are crowdsourcing exercises, virtual focus groups, online research communities or a growing number of other online activities. A key success factor that we found over the last number of years -- and perhaps the key success factor-- is understanding what the best stimulative environment is for that activity, and your participants.