Jeff Dyer (PhD, UCLA) is the co-creator of Innovator’s Accelerator, a revolutionary new digital program that teaches teams the innovation skills they need to transform organizations. Jeff is also the Horace Beesley Professor of Strategy at both Brigham Young University and at the Wharton School, University of Pennsylvania. His book, “Collaborative Advantage,” won the Shingo Prize Research Award. Dyer’s research has been featured in publications such as Forbes, The Economist, Fortune, BusinessWeek and The Wall Street Journal. Dyer, a former manager at consultancy Bain & Company, regularly consults and speaks on innovation and strategy.

Leading an Innovative Company

Having a reputation as an innovator is the ‘holy grail’ in business today. Leaders and companies want to be seen as innovative, and be tied to the many associations that come with it: creative, marketing leading, cutting edge. Leading business publications including Forbes, Fortune and Fast Company celebrate and publish an annual list of companies they consider innovative.But what is it to be innovative, and how do leaders foster it within their company culture?

The Secret of Innovative Companies: It Isn’t R&D

In rejecting the limiting belief that innovation is R&D’s job alone, leaders of highly innovative companies work hard to instill “innovation is everyone’s job” as a guiding organizational mission. In this article, co-creators of Innovator’s Accelerator, Jeff Dyer and Hal Gregersen share insights and examples to follow in order to ensure innovation starts at the top and reaches the bottom of your organization.