Jennie Granat Thorslund

JENNIE GRANAT THORSLUND

Jennie Granat Thorslund is Programme Manager, VINNOVA, the Swedish Governmental Agency for Innovation Systems.

Boosting Innovation by Integrating a Gender Perspective

Why does gender diversity matter when it comes to product and service innovation? What has research shown? And what does hard-won experience tell us? This article shows how businesses gain a competitive edge by integrating a gender perspective into their innovation work – a much needed boost as global competition becomes increasingly tough.