Based in East Hanover NJ, Justin Wright is Head of the Innovation Program for the Technical Research and Development group at Novartis Pharmaceuticals, an organization with 110,000 members across 152 countries.

Let Culture Drive Online Innovation Teams

Online innovation teams need to be especially mindful of cultural sensitivities among members and adapt accordingly. Evidence suggests that cultural diversity is a major asset for innovation teams. Under remote operating environments, cultural awareness and sensitivity is of heightened significance, and appropriate practices need to be deployed.