Online innovation teams need to be especially mindful of cultural sensitivities among members and adapt accordingly. Evidence suggests that cultural diversity is a major asset for innovation teams. Under remote operating environments, cultural awareness and sensitivity is of heightened significance, and appropriate practices need to be deployed.
In the wake of the coronavirus pandemic, many companies have implemented mandatory work-from-home policies to help contain the spread of COVID-19. While large companies have the resources and experience to foster a massive ‘home office shift’, smaller companies who have never implemented such policies before are facing numerous questions regarding this new work arrangement.